// THE METAPHOR
The Metaphor
Once a planet gains enough mass, its gravity pulls in other objects. Gravity symbolizes the marketing and growth systems that bring customers and users into your orbit.
// ABOUT THE PROGRAM
About the program
The Gravity is the marketing-focused pathway for a startup with a usable MVP. It builds the systems needed to reach, attract, and follow up with the first users or customers. Teams create a practical go-to-market plan, set up the right communication and acquisition channels, build a repeatable content process, improve the path from first contact to product use, and run initial market activities. The Core is not a prerequisite when the product is already technically ready for early users.
// TARGET CREW
Who is this for?
Teams with a usable MVP that are ready to enter the market and begin generating their first measurable signs of customer interest.
// PAYLOAD MANIFEST
What you will work on
- Target audience and positioning
- Go-to-market plan
- Acquisition channels
- Business and social profiles
- AI-assisted content workflow
- Landing page
- CRM
- Analytics
- Onboarding
- Relevant payment or commercial tools
- Structured soft launch
// PROGRAM OUTCOME
Program outcome
Marketing infrastructure ready for use, initial acquisition activities launched, and early traction signals such as sign-ups, qualified leads, pilot interest, or active users that guide the next stage of growth.
// INITIATE
Admission is subject to a startup assessment interview.